In every campaign you run, each customer you gain, any optimization you make – data is the new oil. Accordingly, to boost your business engine you have to ingeniously assure data integrity, data quality, data access and data safety. Considering also ongoing digital transformation along with constant data generation, in terms of rapidly growing data volume one thing is becoming clear: the choice of a Cloud server is not a trend, but a game-changing policy for enterprises all around the world.
According to Statista (February 2021): ‘As of 2020, around 50 percent of all corporate data is stored in the cloud. This share reached 30 percent in 2015 and has continued to grow as companies increasingly shift their resources into cloud environments in the hope of improving security and reliability.’
Share of corporate data stored in the cloud in organizations worldwide from 2015 to 2020, Jan. 2021, source.
And what does ‘security and reliability’ exactly mean?
While local data servers assure restricted access and physical control over your backup, it is the maintenance that may cause difficulties. Costs of infrastructure optimization and hardware investments usually come with additional payments for dedicated IT support, but still do not guarantee your database safety. In case of any fire, flood, or just moving to a new company location there is a risk of irreversible data loss. The risk which is avoidable.
Well, the only limitation is the internet access requirement. Assuring this, the Cloud server means:
What is more, those advantages apply for the purposes outside of sole data backup. With such beneficial assets of virtual storage, there is no surprise the market of SaaS delivered through the Cloud is blooming.
Constant access to business software has never been as quick and easy – all you need is a subscription to a Cloud-based application and an internet connection. Statista proves the demand and convenience of such solutions – the estimated worth of SaaS in the Cloud compounding market more than doubled since 2015.
Total size of the public cloud software as a service (SaaS) market from 2008 to 2020 (in billions U.S. dollars), Jan. 2021, source.
Considering especially the ongoing pandemic, for growing businesses simple software access via web browser or dedicated application – regardless of whereabouts – is no longer a privilege to be considered, but a need to be fulfilled. Modern data-based software (i.e. scoring systems for Telco and FinTech or geocoding applications for logistics) are advanced AI technologies, which finally became as accessible, as intuitive. In order to prioritize data safety and user convenience, the choice of Cloud seems to be an inevitable future…
… and future is now.