New Data Dimension with AlgoMaps – part 5 – spatial data and analytics (Location Intelligence series)
In previous articles, we discussed how to maximize the benefits of using high-quality databases. However, if you don't have your own address or location data, but you still want to develop your business by conducting spatial analyses and making accurate business decisions based on geographical criteria - nothing lost!
Business Intelligence technology (and in particular Location Intelligence) is key in the context of making the right business decisions. If in your company you determine, for example, the target group of marketing activities, study purchasing trends, or want to increase the predictive power of scoring models - consider enriching the already existing database with additional data.
New Data Dimension with AlgoMaps – part 3 – focus on Customer Experience (Location Intelligence series)
Previous publications have covered the topics of geocoding and ‘golden record’ in databases. It is then high time for Location Intelligence in the context of customer experience – considering as the recipient of a package, as the user of a website or application.
When discussing the process of data standardization and validation, it's hard not to mention the savings (time and money) that a properly cleaned database - such as CRM - brings.
Recently, alongside the well-known term Business Intelligence (BI), the term Location Intelligence has started to gain popularity. Analogous to BI, the term Location Intelligence (LI) refers to extracting knowledge from data, but that data should have a geographic/spatial dimension.
Over 3.000 people on the virtual hall. Over 1.000 registered participants, and 1st such event in the CEE region dedicated entirely to Machine Learning. Algolytics Technologies became the partner of Data Science Summit (ML edition) – the event that took place June 18th, 2021.
6 steps to increase online sales and minimize unpaid transactions rate (on the example of a telecommunication company)
How to increase sales in your online store? A lot of articles have already been written about SEO strategy or UX best practices - so today we are not talking about that.
In every campaign you run, each customer you gain, any optimization you make - data is the new oil. Accordingly, to boost your business engine you have to ingeniously assure data integrity, data quality, data access, and data safety.
A real-time application based on predictive Data Mining algorithms, supporting the selection of offers, products and/or additional services, as well as the selection of channels of communication with customers.
Whisper marketing and influencer marketing are important elements of many marketing campaigns. Dissemination of product information by a friend in specific target groups is much more powerful than advertising targeted directly at all people in a given community. It is natural, that we trust the recommendation of a friend rather than the marketing message of the company. Therefore, it is important to identify people who have the potential to influence their community.
Creating a marketing campaign to gain leads may involve several problems, which are problemtic and tedious to solve. Thus, we want to build an algorithm that will maximize the expected revenue taking into account the limitation concerning number of offers sent to each lead in one message.
Freq is a tool for visual data exploration using the Advanced Miner software. The advantages of Freq are innumerable, however, at the beginning, it is worth mentioning the following: quick overview of the attributes and calculation of their statistics, visual comparison of attributes, possibility of limiting data to specific classes, as well as export to Excel spreadsheets. In this post we will present the possibilities of Freq through operations on simple databases.