How artificial intelligence helps sell houses and apartments
Industry: Real Estate
Complete automation of marketing campaigns
Increase in the number of converting leads generated by AI algorithms per year
Monthly reach of portal users
CLIENT
Meet Property Group
Property Group is the publisher of GetHome.pl and RynekPierwotny.pl, helping millions of people find their dream property for over 12 years.
CHALLENGE
Matching offers to users’ investment needs
Property Group faced the challenge of automating and personalizing advertisements shown to portal users to increase conversions and sales performance.
Find out how Property Group automated their marketing campaigns and increased lead generation by 400%.
Meeting user expectations through digital transformation was a strategic point in the development of our GetHome.pl and RynekPierwotny.pl portals. For such a multifaceted project, as a publisher of modern real estate classifieds portals, we chose from the beginning a professional and technologically advanced partner – our choice was Algolytics.
SOLUTION
Intelligent user profiling
Property Group implemented Algolytics’ proprietary software that uses machine learning algorithms to intelligently profile users and automatically match real estate offers on the GetHome.pl and RynekPierwotny.pl portals.
RESULTS
Personalized offers and higher sales
The implementation of the Customer Data Platform by Algolytics provided the portals with:
- Personalized recommendations for 1 million users per month
- Full marketing automation and internal workload savings
- 400% increase in converting leads per year and high customer reach (CTR = 8%)
DOWNLOAD THE FULL CASE STUDY
Fill out the form to learn how Property Group automated marketing campaigns and increased the number of generated leads by 400%.