Stream Based Modeling (SBM) is a completely new approach to Predictive Analytics. We apply Machine Learning for real-time decisioning – see how it works:
Partner
Digital Marketing Platform (DMP + AdServer + Digital Media Agency + Performance marketing)
Challenge
Increasing financial effectiveness of campaigns in CPC model
Applications in the Programmatic area
Agencies (access to technology)
Agencies may use the system to optimize the price of the single click for their clients. The purpose of the system is to achieve the highest campaign CTR with a fixed CPM.
Publisher
Publisher may use the system to increase CPM rate in CPC campaigns to the level which meets the expectations.
Publishers’ clients
Clients may use the system to make the private deal with the publisher in which the client is obligated to buy a campaign in CPM model for a fixed price provided that the client will choose page views on his own. As a result, CTR optimization the price of purchase of a click is profitable for the client.Multiple applications in diverse business areas, especially in digital.
Other possible implementations
