See how mBank uses Big Data data to score it's existing and potential clients & precisely target customers.
Challenge
Acquiring customers of a telco company by a bank.
Use of telco data to assess creditworthiness of the client by the bank.
Use of innovative sources of data in the banking sector (Big Data).
Solution
Innovative role of a multi-industry data integrator.
The system estimates client’s credible income and its propensity to purchase financial product based on:
- The use of Data/Voice/SMS/MMS services by the customer
- The type of phone and OS used by the customer
- The whereabouts of the customer during work, leisure, vacation
- Client’s contacts: e.g. debt-collection companies, taxi’s, restaurants, and much more categories.
Benefits
The system enables reaching out precisely targeted customers, which lowers campaign costs and increases response rate.
Faster access to the client and requests handling.
Innovative role of a multi-industry data integrator.