Following research into a number of companies, Shopitize selected Algolytics as their preferred supplier to carry out a predictive modelling test project. The purpose of the project was to construct models in order to predict the probability of churn and offer take-up on Shoptize’s platform.
The scope of the project included:
Algolytics’ predictive models increased the effectiveness in selecting the most probable churners as well as in selecting offers coresponding to customers’ needs.
Shopitize is a mobile marketing platform that delivers contextually relevant offers, brand engagements and interactive experiences directly to a shopper’s smartphone.
For leading brand-owners including Kellogg, Danone, Mondelez, United Biscuits and General Mills, Shopitize provides a direct route to deliver retailer-agnostic, paperless marketing and promotions to UK shoppers.