ASM - Selection of the best features of the product

Project details

  • Date

     15/05/2015

  • Client

      ASM Centre for Research and Market Analysis

  • Task

     Selection of the best features of the product

  • Category

     Other

  • Website

     Visit online

Business challenge

The objective of the project realized in cooperation with Algolytics was to carry out Conjoint analysis of a selected product.

Solution

As part of the provided services Algolytics constructed survey profiles which were used to carry out field surveys. Subsequently, the analysts from Algolytics performed:

  • statistical analyses of the collected data,
  • Conjoint analysis, which contained the valuation of the products’ features,
  • optimization of product features with respect to the preferences of the surveyed group of the product’s buyer’s,
  • forecast of the market share for particular versions of the product,
  • market segmentation concerning the product and its buyers.

The project was carried out using AdvancedMiner system, which is a data analysis and Data Mining software package developed by Algolytics.

Results

The analysis enabled to determine purchasing preferences of our customers in connection with the given product. The outcome of the Conjoint analysis was the selection of the best features of the investigated product.

 

Analysts from Algolytics exhibited broad knowledge of advanced data analysis. We hold in very highly esteem the level and quality of the provided analytical services. We especially appreciate the training course organized by Algolytics, which provided us with the knowledge concerning the analyses used in the project.

 

asmASM – Centre for Market Research and Analysis is a Polish company operating since 1996 in Poland and Europe. It has the status of research and development center.
The company operates in areas such as: marketing research and market analysis for companies, market reports, studies and projects on behalf of public institutions, innovative international projects etc.

http://asm-poland.com.pl/en/


Want to learn more? Contact us

Sign up for Newsletter

Share this!