The objective of the project realized in cooperation with Algolytics was to carry out Conjoint analysis of a selected product.
As part of the provided services Algolytics constructed survey profiles which were used to carry out field surveys. Subsequently, the analysts from Algolytics performed:
The project was carried out using AdvancedMiner system, which is a data analysis and Data Mining software package developed by Algolytics.
The analysis enabled to determine purchasing preferences of our customers in connection with the given product. The outcome of the Conjoint analysis was the selection of the best features of the investigated product.
ASM – Centre for Market Research and Analysis is a Polish company operating since 1996 in Poland and Europe. It has the status of research and development center.
The company operates in areas such as: marketing research and market analysis for companies, market reports, studies and projects on behalf of public institutions, innovative international projects etc.