Case Study

mBank & Orange

See how mBank uses Big Data data to score it's existing and potential clients & precisely target customers.

Challenge

Acquiring customers

Acquiring customers of a telco company by a bank.

Use of telco data to assess creditworthiness

Use of telco data to assess creditworthiness of the client by the bank.

Use of innovative sources

Use of innovative sources of data in the banking sector (Big Data).

Solution

Innovative role

Innovative role of a multi-industry data integrator.

The system estimates client’s credible

The system estimates client’s credible income and its propensity to purchase financial product based on:

  • The use of Data/Voice/SMS/MMS services by the customer
  • The type of phone and OS used by the customer
  • The whereabouts of the customer during work, leisure, vacation
  • Client’s contacts: e.g. debt-collection companies, taxi’s, restaurants, and much more categories.

Benefits

The system enables reaching out precisely targeted customers

The system enables reaching out precisely targeted customers, which lowers campaign costs and increases response rate.

Faster access to the client

Faster access to the client and requests handling.

Innovative role of a multi-industry data integrator.

Interested? Contact us!





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