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How to run a successful sales campaign to existing customers

According to Forrester, it costs 5x more to acquire new customers than it does to keep current ones. Other study shows that returning customers spend 30%-70% […]

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Correlation does not imply causation

A popular phrase tossed around when we talk about statistical data is “there is correlation between variables”. However, many people wrongly consider this to be the equivalent of “there is causation between variables”.

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Understanding machine learning #3: Confusion matrix – not all errors are equal

One of the most typical tasks in machine learning is classification tasks . It may seem that evaluating the effectiveness of such a model is easy. But it depends…

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Understanding machine learning #2: Do we need machine learning at all?

In the previous post of our Understanding machine learning series, we presented how machines learn through multiple experiences. We also explained how, in some cases, human […]

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Understanding Machine Learning #1 – How machines learn?

“If (there) was one thing all people took for granted, (it) was conviction that if you feed honest figures into a computer, honest figures (will) come […]

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BCC, the biggest Polish SAP partner, expands its offering with Algolytics systems

The leader of Polish SAP services market will now offer Algolytics’ systems. The new offering is addressed to organizations that process large data volumes. As part […]

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Approximation or Classification – which one to choose?

Among the many decisions you’ll have to make when building a predictive model is whether your business problem is either a classification or an approximation task. […]

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Algoline platform hailed as Polish Innovation in Big Data!

On April 20, in the BIG Data Awards Gala, we received a prize in the BIG DATA Congress: Think Big CEE competition for Polish Innovation. The […]

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Predictive Analytics for Beginners – intro photo

Predictive Analytics for Beginners – part 1

The role of predictive analytics in business Data is everywhere. We generate data when using an ATM, browsing the Internet, calling our friends, buying shoes in […]

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